Full-Funnel Summit

Date Mar 29 – 31

Now it’s to sign up for the sessions!

Keep in mind that while the summit is free to attend, the recordings of the session will be available for free only 24 hours after the session.

SPEAKERS

A.Z

Andrei Zinkevich

Co-founder

FullFunnel.io

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M.H

Mark Huber

Head of Brand & Product Marketing

Metadata

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C.W

Chris Walker

CEO & Founder

Refine Labs

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K.B

Katelyn Bourgoin

Founder

Customercamp / Why We Buy

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P.L

Peep Laja

CEO

Wynter

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D.A

Darrell Alfonso

Marketing Operations

Amazon

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V.B

Vladimir Blagojevic

Co-Founder

Fullfunnel.io

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P.H

Parry Headrick

Founder

Crackle PR

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E.B

Erin Balsa

Founder and CPE (Chief Picky Editor)

Erin Balsa Content Marketing

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N.W

Nick Wentz

VP of Marketing

Clearbit

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A.N

Amanda Natividad

VP of Marketing

SparkToro

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A.C

Andy Culligan

CMO as a Service

AndyCulligan.com

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T.S

Thibaut Souyris

CEO & Founder

SalesLabs

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N.B

Nick Bennett

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C.O

Corrina Owens

Senior Manager, ABM

Gong

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A.R

Alex Roy

Founder & CEO

SalesboxAI

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J.F

Jess Fisher

Director of Demand Gen

Sendoso

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K.M

Katrena Mantach

Director, Field Marketing

Sendoso

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SPONSORS

AGENDA

All Dates

Mar 29

12:00 PM - 1:00 PM UTC

How to get 38% reply rate and 22% meeting rate with video prospecting

Thibaut Souyris with SalesLabs will cover:Discover how to use video prospecting to get a 38% reply rate and a 22% meeting rate. If you're generating opportunities (inbound or outbound), you'll want to...

T.S

1:00 PM - 2:00 PM UTC

How We Came Up With Our Strategic Narrative at Metadata

Mark Huber with metadata will cover:

How to get started building a strategic narrative
Why you don't need to stick to a framework
How to blend your future vision with what you can do today
Who needs to...

M.H

2:00 PM - 3:00 PM UTC

There’s Never Been A Better Time To Be a B2B Marketer

Chris Walker with Refine Labs will cover:

B2B buyers are discovering products and services in dark social (the places your attribution software can't track)
Chris shares what these channels are and how...

C.W

3:00 PM - 4:00 PM UTC

Setting competitive strategy: How to win in a market with a lot of competition

Peep Laja with Wynter will cover:

How to think about competitive strategy
Strategies to win
The role of brand, positioning, and messaging
How to leverage buyer intelligence

P.L

4:00 PM - 5:00 PM UTC

The Revenue Bubble is Bursting and How to Stop it

Darrell Alfonso with AWS will cover:

What is the Revenue Bubble and why is it bursting?
The best parts of revenue marketing and operations, and the worst part
The secret to solving the revenue problem...

D.A

5:00 PM - 12:00 PM UTC

Day 1 Break

Thank you for a great Day 1. See you tomorrow for Day 2!

Mar 30

12:00 PM - 1:00 PM UTC

Full-funnel marketing strategy that generated $400k pipeline in a 1st year

Andrei Zinkevich & Vladimir Blagojevic with FullFunnel.io will cover:

8 pillars of demand generation strategy that generated us 63 inbound opportunities in the 1st year of business
The ABM tactics...

A.Z

V.B

1:00 PM - 2:00 PM UTC

How to Win the New Game of Public Relations in 2022

Parry Headrick with Crackle PR will cover:

The b2b PR playbook of the last 20 years
How the media ecosystem has radically changed
How to map out what PR success for b2b companies looks like in 2022 and...

P.H

2:00 PM - 3:00 PM UTC

The $680k Research Report

Erin Balsa with Erin Balsa Content Marketing will cover: A step-by-step process for project managing, creating, and distributing B2B market research reports for brand awareness and lead gen.

E.B

3:00 PM - 4:00 PM UTC

Modern lead qualification (scoring & routing)

Nick Wentz with Clearbit will cover:

Lead scoring and routing frameworks to scale growth
How qualification systems should evolve over time
The data attributes, tools, and resources to support modern qualification...

N.W

4:00 PM - 5:00 PM UTC

How to power B2B marketing strategy with the right content

Amanda Natividad with SparkToro:

How to secure short-term wins that also enable long-term success
The key differences across content, and how to use certain content pieces as building blocks for capstone...

A.N

5:00 PM - 12:00 PM UTC

Day 2 Break

Thanks for a great Day 2! See you for Day 3 tomorrow!

Mar 31

12:00 PM - 1:00 PM UTC

How to warm up strategic accounts and drive demand

Andy Culligan will cover:

How to warm up and make your target accounts aware of your product before outreach
How to drive demand in account-based marketing (ABM) programs
How to install demand generation...

A.C

1:00 PM - 2:00 PM UTC

How Crafty Marketers Use Buying Triggers to Outsmart Their Competition

Katelyn Bourgoin with Customer Camp will cover:

You don't need to spend 100s of hours doing research: learn the 4 questions you really to answer to get started
Learn how to turn customer stories into...

K.B

2:00 PM - 3:00 PM UTC

Personalization in ABM

SIGN UP TO LEARN Learn how ABM: - Increases Conversion Rates - Improves Customer Retention & Loyalty - Improves ROI on Campaigns - Generates High-Value Leads

J.F

K.M

3:00 PM - 4:00 PM UTC

How to make LinkedIn Convo Ads part of your 2022 ABM Plan

Nick Bennett with Alyce will cover: 1. Why use LI convo ads in your ABM strategy 2. Best practices from convo ads 3. ROI/Real-life case study of my convo ad stats

N.B

4:00 PM - 5:00 PM UTC

Demystifying ABM: Moving Beyond the Acronym and Creating Real Value

Corrina Owens with Gong will cover:- How to rally your entire organization on the benefits of ABM.- The current ABM technology landscape and how to make these tools work for your strategy. Lagging and...

C.O

5:00 PM - 6:00 PM UTC

Demand Unit Centric ABM

What is Demand Unit Centric ABM
How to identify Active Demand Units
How to move Demand Units from Active to Engaged State
How to score and prioritize Demand Units

A.R

Profile