Date Mar 29 – 31

Now it’s to sign up for the sessions!

 

Keep in mind that while the summit is free to attend, the recordings of the session will be available for free only 24 hours after the session.

SPEAKERS
Avatar of Andrei Zinkevich AZ
Andrei Zinkevich
Co-founder
FullFunnel.io
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Avatar of Mark Huber MH
Mark Huber
Head of Brand & Product Marketing
Metadata
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Avatar of Chris Walker CW
Chris Walker
CEO & Founder
Refine Labs
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Avatar of Katelyn Bourgoin KB
Katelyn Bourgoin
Founder
Why We Buy 🧠
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Avatar of Peep Laja PL
Peep Laja
CEO
Wynter
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Avatar of Darrell Alfonso DA
Darrell Alfonso
Marketing Operations
Amazon
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Avatar of Vladimir Blagojevic VB
Vladimir Blagojevic
Co-Founder
Fullfunnel.io
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Avatar of Parry Headrick PH
Parry Headrick
Founder
Crackle PR
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Avatar of Erin Balsa EB
Erin Balsa
Founder and CPE (Chief Picky Editor)
Erin Balsa Content Marketing
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Avatar of Nick Wentz NW
Nick Wentz
VP of Marketing
Clearbit
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Avatar of Amanda Natividad AN
Amanda Natividad
VP of Marketing
SparkToro
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Avatar of Andy Culligan AC
Andy Culligan
CMO as a Service
AndyCulligan.com
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Avatar of Thibaut Souyris TS
Thibaut Souyris
CEO & Founder
SalesLabs
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NB
Nick Bennett
Alyce Inc
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Avatar of Corrina Owens CO
Corrina Owens
Senior Manager, ABM
Gong
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Avatar of Alex Roy AR
Alex Roy
Founder & CEO
SalesboxAI
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Avatar of Jess Fisher JF
Jess Fisher
Sr. Director of Demand Generation
Sendoso
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Avatar of Katrena Mantach KM
Katrena Mantach
Director, Field Marketing
Sendoso
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SPONSORS
Goldcast
Sendoso
Chili Piper's Chill Booth
SalesboxAI
FullFunnel.io ABM Frameworks
AGENDA
All Dates
Mar 29
Mar 30
Mar 31
Mar 29
12:00 PM - 1:00 PM UTC
How to get 38% reply rate and 22% meeting rate with video prospecting
Thibaut Souyris with SalesLabs will cover:​Discover how to use video prospecting to get a 38% reply rate and a 22% meeting rate. If you're generating opportunities (inbound or outbound), you'll want to...
  • Thibaut Souyris
1:00 PM - 2:00 PM UTC
How We Came Up With Our Strategic Narrative at Metadata

Mark Huber with metadata will cover: ​

  • How to get started building a strategic narrative
  • ​Why you don't need to stick to a framework
  • How to blend your future vision with what you can do today
  • Who needs to...
  • Mark Huber
2:00 PM - 3:00 PM UTC
There’s Never Been A Better Time To Be a B2B Marketer

Chris Walker with Refine Labs will cover: ​

  • B2B buyers are discovering products and services in dark social (the places your attribution software can't track)
  • Chris shares what these channels are and how...
  • Chris Walker
3:00 PM - 4:00 PM UTC
Setting competitive strategy: How to win in a market with a lot of competition

Peep Laja with Wynter will cover:

  • How to think about competitive strategy
  • Strategies to win
  • The role of brand, positioning, and messaging 
  • How to leverage buyer intelligence
  • Peep Laja
4:00 PM - 5:00 PM UTC
The Revenue Bubble is Bursting and How to Stop it

Darrell Alfonso with AWS will cover: ​

  • What is the Revenue Bubble and why is it bursting?
  • The best parts of revenue marketing and operations, and the worst part
  • The secret to solving the revenue problem...
  • Darrell Alfonso
5:00 PM - 12:00 PM UTC
Day 1 Break
Thank you for a great Day 1. See you tomorrow for Day 2!
    Mar 30
    12:00 PM - 1:00 PM UTC
    Full-funnel marketing strategy that generated $400k pipeline in a 1st year

    Andrei Zinkevich & Vladimir Blagojevic with FullFunnel.io will cover: ​​

    • 8 pillars of demand generation strategy that generated us 63 inbound opportunities in the 1st year of business
    • The ABM tactics...
    • Andrei Zinkevich
    • Vladimir Blagojevic
    1:00 PM - 2:00 PM UTC
    How to Win the New Game of Public Relations in 2022

    Parry Headrick with Crackle PR will cover: ​

    • The b2b PR playbook of the last 20 years
    • How the media ecosystem has radically changed
    • How to map out what PR success for b2b companies looks like in 2022 and...
    • Parry Headrick
    2:00 PM - 3:00 PM UTC
    The $680k Research Report
    Erin Balsa with Erin Balsa Content Marketing will cover: A step-by-step process for project managing, creating, and distributing B2B market research reports for brand awareness and lead gen.
    • Erin Balsa
    3:00 PM - 4:00 PM UTC
    Modern lead qualification (scoring & routing)

    Nick Wentz with Clearbit will cover: ​

    • Lead scoring and routing frameworks to scale growth
    • How qualification systems should evolve over time
    • The data attributes, tools, and resources to support modern qualification...
    • Nick Wentz
    4:00 PM - 5:00 PM UTC
    How to power B2B marketing strategy with the right content

    Amanda Natividad with SparkToro: ​

    • How to secure short-term wins that also enable long-term success
    • The key differences across content, and how to use certain content pieces as building blocks for capstone...
    • Amanda Natividad
    5:00 PM - 12:00 PM UTC
    Day 2 Break
    Thanks for a great Day 2! See you for Day 3 tomorrow!
      Mar 31
      12:00 PM - 1:00 PM UTC
      How to warm up strategic accounts and drive demand

      Andy Culligan will cover: ​

      • How to warm up and make your target accounts aware of your product before outreach
      • How to drive demand in account-based marketing (ABM) programs
      • How to install demand generation...
      • Andy Culligan
      1:00 PM - 2:00 PM UTC
      How Crafty Marketers Use Buying Triggers to Outsmart Their Competition

      Katelyn Bourgoin with Customer Camp will cover:

      • You don't need to spend 100s of hours doing research: learn the 4 questions you really to answer to get started 
      • Learn how to turn customer stories into...
      • Katelyn Bourgoin
      2:00 PM - 3:00 PM UTC
      Personalization in ABM
      ​SIGN UP TO LEARN ​​Learn how ABM: - Increases Conversion Rates - Improves Customer Retention & Loyalty - Improves ROI on Campaigns - Generates High-Value Leads
      • Jess Fisher
      • Katrena Mantach
      3:00 PM - 4:00 PM UTC
      How to make LinkedIn Convo Ads part of your 2022 ABM Plan
      Nick Bennett with Alyce will cover: ​1. Why use LI convo ads in your ABM strategy 2. Best practices from convo ads 3. ROI/Real-life case study of my convo ad stats
      • Nick Bennett
      4:00 PM - 5:00 PM UTC
      Demystifying ABM: Moving Beyond the Acronym and Creating Real Value
      Corrina Owens with Gong will cover:​- How to rally your entire organization on the benefits of ABM.- The current ABM technology landscape and how to make these tools work for your strategy. Lagging and...
      • Corrina Owens
      5:00 PM - 6:00 PM UTC
      Demand Unit Centric ABM
      • ​What is Demand Unit Centric ABM
      • ​How to identify Active Demand Units
      • ​How to move Demand Units from Active to Engaged State
      • ​How to score and prioritize Demand Units
      • Alex Roy
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